1) KIRKLAND ALERT
February 2015
China Continues its Aggressive AntiMonopoly Law Enforcement With a
Record-Breaking $975 Million Fine
Against Qualcomm
Earlier this week, China’s antitrust regulators started off 2015 with a continuation
of last year’s aggressive enforcement of the Anti-Monopoly Law (“AML”) by levying
an almost $1 billion fine against Qualcomm, about 8 percent of the company’s
2013 China revenue — equaling the highest percentage penalty previously dispensed under the AML, but short of the 10 percent maximum allowable. The
penalty ends the NDRC’s first “abuse of dominance” investigation.1 The fine is
greater than the total amount of 2014 NDRC AML fines and is five times the combined $202 million fines against the 12 Japanese auto parts and bearings manufacturing companies in 2014. In its announcement, the NDRC said that Qualcomm’s
behavior “restricted competition in the market, curbed technology innovation and
harmed the interests of consumers.”2 The Qualcomm settlement is the latest in
large, high-profile antitrust fines against foreign companies and further demonstrates that Chinese regulators are prepared to continue to aggressively enforce the
AML against foreign companies.
The Qualcomm settlement is the latest in
large, high-proï¬le
antitrust ï¬nes against
foreign companies
and further demonstrates that Chinese
regulators are prepared to continue to
aggressively enforce
the AML against foreign companies.
Qualcomm stock actually rose on the announcement after speculation regarding its
position in China ended. Furthermore, declining chip prices could actually lead to
increased sales in China, which already accounts for half of Qualcomm’s revenue.3
AML Enforcement Overview
Three Chinese agencies and their regional offices enforce the AML — the Ministry
of Commerce (“MOFCOM”), the National Development Reform Commission
(“NDRC”) and the State Administration for Industry and Commerce (“SAIC”).
The jurisdictional breakdown is as follows: MOFCOM focuses on reviewing
merger control cases, the NDRC enforces price-related AML violations, and the
SAIC is responsible for non-price-related AML violations. Under the AML, when
companies are found to have reached and acted under a monopoly agreement, authorities are supposed to halt the conduct, disgorge illegal gains and impose fines
between one to 10 percent of the previous year’s sales revenue. When imposing a
fine, the relevant agency takes multiple factors into account including the nature,
degree and duration of the illegal conduct. The NDRC rules also provide that immunity may be provided for companies that are the first to self-report monopolistic
behavior and provide “important evidence.” It also has discretion to reduce penalties for subsequent reports.
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2) KIRKLAND ALERT | 2
Over the past two years, Chinese antitrust regulators have been enforcing the AML
across industries, including notably against automobile and infant nutrition companies. China Daily cited an unverified statement of an NDRC official in August
2014 that more than 1,000 Chinese and foreign companies in the auto industry
alone had been involved in antitrust investigations.4
Qualcomm Decision
The NDRC’s investigation of Qualcomm began in November 2013 and continued
for 14 months before concluding on February 10, 2015. The investigation was initially triggered by complaints from industrial organizations. During this time there
was significant interaction between Qualcomm and the NDRC, which reported
that it carried out dawn raids at Qualcomm’s Beijing and Shanghai offices with
teams of more than 80 investigators.5 Qualcomm’s CEO, Derek Aberle, made seven
visits to the NDRC to discuss the pending investigation.6 A substantial amount of
the NDRC’s evidence was collected from a dozen other domestic and foreign mobile and chip manufacturers.7
The NDRC found that Qualcomm abused its market dominance by: 1) charging
“unfairly” high royalties for patent licenses, 2) bundling SEP and non-SEP licenses
for wireless communication to SEP licenses without justification, and 3) attaching
the unfair conditions to the sale of baseband chips.8 The NDRC imposed a fine
amounting to eight percent of Qualcomm’s revenue in China in 2014. Notably,
however, Qualcomm was spared a clawback of any of its China revenue, which totaled $13.2 billion in the company’s 2014 fiscal year. In addition to the ¥6.088 billion ($975 million) fine, the NDRC ordered Qualcomm to cease its monopolistic
misconduct and has approved Qualcomm’s remediation plan. In its proposed remediation plan, Qualcomm has agreed to (1) charge royalties based on 65 percent of
the net selling price of mobile devices, instead of 100 percent; (2) disclose a list of
its patents to Chinese licensees and not charge royalties for expired patents; (3)
cease requiring Chinese licensees to provide their own licenses to Qualcomm for
free in exchange for purchasing Qualcomm licenses; (4) cease bundling non-SEP
and SEP licenses for wireless communication without justification; and (5) cease
imposing unreasonable conditions in its licensing agreements, including conditions
designed to prevent Chinese licensees from challenging the terms of the licensing
agreements.9 Qualcomm will give its existing licensees an opportunity to elect new
terms of sales for branded devices for use in China as of January 1, 2015. It also
agreed that for handsets sold in China, it will charge a licensing rate that is similar
to the royalty rates charged elsewhere in the world.
The Qualcomm case is notable in showing that Chinese regulators took action
ahead of their U.S. and EU counterparts in tackling complex antitrust investigations in contrast to, for example, the auto components matters, in which it appeared that the Chinese authorities followed enforcement actions that had already
taken place in other jurisdictions, such as the U.S. and EU. While it is unclear if
the events are directly related, following the NDRC Qualcomm investigation, in
the fall of 2014, U.S. and EU enforcement agencies also launched their own Qual-
The NDRC imposed a
ï¬ne amounting to
eight percent of Qualcomm’s revenue in
China in 2014. Notably, however, Qualcomm was spared a
clawback of any of its
China revenue, which
totaled $13.2 billion in
the company’s 2014
ï¬scal year.
3) KIRKLAND ALERT | 3
comm investigations related to the company’s licensing strategies and potential
abuse of market position. The Korean antitrust agency is also considering an investigation into whether Qualcomm has abused its dominant market position.
The Qualcomm decision also demonstrates that Chinese regulators are now prepared to impose significant fines on companies, similar to what they would face in
other jurisdictions. Unofficial reports indicate that this single fine against Qualcomm is as much three times greater than combined 2014 fines. Notably, several
penalty decisions from investigations last year are still pending, including those
against foreign auto manufacturers (as discussed further below). The decision also
shows that beyond imposing penalties, Chinese regulators are taking an aggressive
role in the name of “fair” competition in regulating operations of foreign companies, in this case, through their pricing and licensing behavior.
Recent AML Enforcement Cases
The Qualcomm penalty is the latest in a series of antitrust enforcement actions,
which are summarized below:
• In August 2013, the NDRC imposed a combined fine of ¥669 million (~$110
million) on six dairy companies including Mead Johnson Nutrition Co. for fixing
infant formula prices. The NDRC alleged that the companies used various improper tactics, including reaching agreements, implementing price controls and
cutting off or limiting supply in order to penalize distributors who offered prices
below set limits. After the NDRC initiated its investigation in early July 2013,
formula makers including Danone and Frisco immediately announced plans to
reduce prices.
• In the summer of 2014, a number of foreign auto manufacturers including Mercedes-Benz, Audi China, BMW, Toyota and General Motors were under NDRC
antitrust scrutiny. Mercedes was found guilty of manipulating after-sales service
prices in China, though the penalty amount has yet to be publicized.10 The other
manufacturers are said to be cooperating with the Chinese authorities.
• In September 2014, the NDRC fined 12 Japanese auto components and bearings
manufacturing companies a record $201 million for price manipulation as a result of the NDRC’s finding that the companies had entered into monopoly agreements with the expressed purpose of restricting competition. The findings also
demonstrated the NDRC’s implementation of its AML leniency policy because
some of these companies were exempted from fines for self-reporting. In addition
to the penalties, the companies involved announced changes, including correcting
sales policies and conduct so as to be in accordance with Chinese law, conducting
antitrust training, ensuring staff compliance and taking efforts to remediate pricefixing effects.
• In addition to the NDRC’s high-profile enforcement actions, the SAIC has also
been actively investigating non-price-related antitrust violations. Last year, the
Unofï¬cial reports indicate that this single
ï¬ne against Qualcomm is as much
three times greater
than combined 2014
ï¬nes.
4) KIRKLAND ALERT | 4
SAIC disclosed that it had nine antitrust investigations in 2014, covering industries including software, tobacco, telecommunications, insurance, travel and utilities. Microsoft has also been under SAIC investigation for antitrust violations
related to software compatibility, bundling and document authentication because
it allegedly failed to fully disclose relevant information related to the Windows
operating system and Office software, “which had caused problems with compatibility, bundling and document authentication.” The SAIC has yet to disclose specific details about the subject of its probe.
Conclusion
The Qualcomm settlement reflects the latest development in the Chinese government’s recent crackdown on anti-competitive behavior. Given the success of the enforcement activity, it seems likely that the stricter environment will continue for the
foreseeable future, and it will likely make sense for multinational companies to examine their antitrust compliance readiness and to prepare for potential discussions
with Chinese authorities regarding the propriety of recent business tactics.
1
http://globalcompetitionreview.com/news/article/37959/qualcomm-ends-china-probe-near-billion-dollar-fine/
2
http://www.bloomberg.com/news/articles/2015-02-09/china-fines-qualcomm-975-million-setspatent-licensing-rates
3
http://www.engadget.com/2015/02/10/qualcomm-china-fines/
4
Lan Lan and Li Jiaobao, More Than 1,000 Auto Companies are Probed, ChINA DAILy, Aug. 13,
2014, available at http://bit.ly/1pmaMJQ.
5
The NDRC Confirmed Qualcomm’s Monopolistic Behavior, ThE SECURITIES TIMES, July. 24,
2014, available at http://www.stcn.com/2014/0724/11588217.shtml
6
Transcript of Press Briefing and Statements from Director General Xu on Antitrust Enforcement,
NDRC, Sept. 15, 2014, available at
http://www.sdpc.gov.cn/fzgggz/jgjdyfld/jjszhdt/201409/t20140915_625603.html
7
The NDRC Ordered Rectification of and Imposed a RMB 6 billion Fine on Qualcomm’s Monopolistic
Behavior, NDRC, Feb. 10, 2015, available at
http://www.sdpc.gov.cn/xwzx/xwfb/201502/t20150210_663822.html.
8
See supra note 3.
9
See supra note 3.
10
Brenda Goh, China Finds Mercedes-Benz Guilty of Price-Fixing: Xinhua, REUTERS, Aug. 18, 2014,
available at http://reut.rs/1p4aDjc.
5) KIRKLAND ALERT | 5
If you have any questions about the matters addressed in this Kirkland Alert, please contact the following Kirkland authors or your regular
Kirkland contact.
Samuel G. Williamson
Kirkland & Ellis International LLP
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www.kirkland.com/sgwilliamson
+8621-3857-6300
Tiana Zhang
Kirkland & Ellis International LLP
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Shanghai IFC
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Shanghai 200120
www.kirkland.com/tzhang
+8621-3857-6305
Daniel E. Laytin
Kirkland & Ellis LLP
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www.kirkland.com/dlaytin
+1 312-862-2198
James h. Mutchnik
Kirkland & Ellis LLP
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www.kirkland.com/jmutchnik
+1 312-862-2350
Mark Filip
Kirkland & Ellis LLP
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Chicago, IL 60654
www.kirkland.com/mfilip
+1 312-862-2192
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