How to Reach 29 Million Financially Tenuous Americans The tenuous segment has regular income streams, they use technology more than the average consumer, and they are optimistic about the long term. Providers have an opportunity to serve this segment by further exploring their financial pain points and testing innovative solutions to uncover: »  hat are the most effective strategies to help this segment plan W ahead? More than half (57%) say they would plan ahead if they could. What is preventing them from planning, and what tools and motivators can help them reap the benefits of thinking and planning ahead financially? »  an well-designed, targeted products and services boost the C financial confidence of this segment? Does increased financial confidence reduce stress and/or drive positive outcomes across multiple aspects of consumers’ financial lives? »  hat tools, features, and incentives are most effective at W helping this segment establish and maintain saving habits? Does gamification engage them? Do encouraging texts and alerts motivate them to continue? Read More and Engage To engage with the dialogue, follow us or use #finhealth. @cfsinnovation LinkedIn Facebook Support for this Brief MetLife Foundation is a major sponsor of CFSI’s ongoing consumer financial health work, including these segment briefs. About the Consumer Financial Health Study The Consumer Financial Health Study benefited from guidance and generous financial support from Ford Foundation and MetLife Foundation. The Consumer Financial Health Study also benefited from generous financial support from American Express. The Center for Financial Services Innovation launched its Consumer Financial Health Study to better understand the current state of financial health in America and consumer challenges. For more on the study – including details on the survey instrument, methodology, financial health indicators, and financial health segmentation – download the segmentation whitepaper: http://bit.ly/ConsumerFinHealth Copyright 2015 Center for Financial Services Innovation ALL RIGHTS RESERVED .