How to Reach 29 Million Financially Tenuous Americans
The tenuous segment has regular income streams, they use
technology more than the average consumer, and they are
optimistic about the long term.
Providers have an opportunity to serve this segment by further
exploring their financial pain points and testing innovative solutions
to uncover:
» hat are the most effective strategies to help this segment plan
W
ahead? More than half (57%) say they would plan ahead if they
could. What is preventing them from planning, and what tools
and motivators can help them reap the benefits of thinking and
planning ahead financially?
» an well-designed, targeted products and services boost the
C
financial confidence of this segment? Does increased financial
confidence reduce stress and/or drive positive outcomes across
multiple aspects of consumers’ financial lives?
» hat tools, features, and incentives are most effective at
W
helping this segment establish and maintain saving habits?
Does gamification engage them? Do encouraging texts and
alerts motivate them to continue?
Read More and Engage
To engage with the dialogue, follow us or use #finhealth.
@cfsinnovation
LinkedIn Facebook
Support for this Brief
MetLife Foundation is a major sponsor of CFSI’s ongoing
consumer financial health work, including these segment briefs.
About the Consumer Financial Health Study
The Consumer Financial Health Study benefited from guidance
and generous financial support from Ford Foundation and MetLife
Foundation. The Consumer Financial Health Study also benefited
from generous financial support from American Express.
The Center for Financial Services Innovation launched its
Consumer Financial Health Study to better understand the current
state of financial health in America and consumer challenges.
For more on the study – including details on the survey instrument,
methodology, financial health indicators, and financial health
segmentation – download the segmentation whitepaper:
http://bit.ly/ConsumerFinHealth
Copyright 2015
Center for Financial Services Innovation
ALL RIGHTS RESERVED
.