1) Change your Experience of Financial Printing
Content management
The experts:
Managing documents during the M&A process
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Ensuring the safe and quick handling of papers during an acquisition is an often-unheralded
part of M&A — yet it is one of the keys to getting deals over the line and locking in their value.
Why is it important, how is it done and how can it be improved? Toppan Vite, in partnership
with Mergermarket, asked three M&A practitioners for their thoughts.
MM
Mergermarket: How do you manage your
content/documents during an M&A process?
AP
We have been fortunate to work with very organized
clients. In a sell-side M&A process, Marathon
reviews most of our client’s documents as we really
need to have a full understanding of the asset or
company being sold. We would work with our client
in identifying any missing documents or any that need
to be updated. Thereafter, we would organize the
documents and upload them into a Virtual Data Room
(VDR), prior to sharing them with potential buyers.
GB
There are two aspects to that. First is the broader
transaction. This is probably geared by whether, for
example, we were advising a company that’s listed
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Content management
on the NYSE. Then the New York lawyers would either
set up the data room or provide us with documents
via an email attachment, whichever one they are more
comfortable with. It’s very much a thing of the past
where junior lawyers would go and sit in rooms and
search through papers. Most M&A deals now are very
efficient so the documents will typically be sent via
email or placed in an electronic data room.
Our browser-based interface side is a bit more
limited than onshore lawyers because we’re really
just looking at the corporate context where the
onshore lawyers are going through the management
and business analysis of the deal. They will do a full
due diligence of all business activity and things like
that and they therefore do require access to more
documents than we would.
3.
1. Greg Boyd (GB)
Partner
Harneys
2. Ilana Germain (IG)
Vice President
Janes Capital Partners
3. Ari Pribadi (AP)
Managing Director
Marathon Capital
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2) MM
Does your firm currently experience any
problems related to managing your content
during the due diligence process?
AP
The biggest problem that we typically face when
running an M&A due diligence process is when
there are simply too many documents. In order to
address this issue, we typically work with our client
to create summaries and roadmaps that can be used
by potential buyers to navigate around the sheer
volume of documents.
GB
Not so far—The benefit of using these online
platforms is accessibility and ease of access
to large files. Sometimes when documents or files
have to be transmitted by email, there is often
a problem with ‘gateways’ and some people on the
distribution list don’t receive the email. Having
a data room does get around those issues, which
is fine, and it’s about getting used to the security and
access controls applicable to that data room. This
is especially needed in the context of a merger of a
listed company where there’s a lot of price sensitivity
and need for confidentiality and restricted access.
They have to be very careful that the files cannot be
hacked into or any of that information gets shared.
There’s various measures one can take in regard
to communication – the names of the company
won’t necessarily be used, but rather use a project
name to describe the merger and that helps with
confidentiality. I don’t believe though that there have
been any major hacks for VDRs.
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Content management
IG
Every VDR is different, and there are always
limitations. We have run into issues with our current
VDR when we are not able to put permissions on
different documents – for example, you can only
put permissions on the folders. This issue creates
problems because permissions are there to limit the
actions of non-administrators. For example, they’re
not able to download an entire index of what’s in
“
It’s about getting
used to the security and
access controls applicable
to that data room. This is
especially needed in the context
of a merger of a listed company,
where there’s a lot of price
sensitivity and need for
confidentiality and
restricted access.
”
Greg Boyd,
Harneys
3) the VDR. There’s all sorts of limitations and it comes
down to what VDR you use and the plusses and
minuses of each one.
Some are lot more expensive, and because of
that you usually don’t want to start bringing it up
until after the client is ready to go to market. This
then leads to a time crunch. Others that are less
expensive, on the other hand, have limitations that
aren’t there with the more expensive ones. But when
you switch you’re always learning how to use it,
teaching your clients how to use it and half the time
these VDRs don’t work with certain browsers. This
becomes an issue because you’re dealing with clients
and buyers that can’t get into them.
MM
What is your firm’s biggest pain point with
regards to sharing content?
AP
Sometimes we have to work with an VDR that our
client has selected. Most of the time, our clients
use good VDR systems, but sometimes they don’t.
It can be frustrating to work with VDR systems that
are poorly designed or have limited features.
GB
We’ve got clients based all over the world with various
levels of sophistication, so we have had instances
where you’ve got to transmit a large number of
scanned documents. This means you’re going to
sit down and scan documents 10 pages at a time,
and end up sending a lot of emails with smaller
attachments so they end up getting all information.
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Content management
That becomes a pain point if we have to start breaking
documents up and can’t circulate them because of
people having a restricted email gateway.
The virtual data vault is so much better because
of the way you can actually organize the information
in it. You can customize your menus, everything is
nicely organized and can be user friendly rather than
receiving emails with 15 attachments.
IG
There are two. One of the largest problems is dealing
with how the data is used and shared after it has
left the VDR. A lot of people will log onto the VDR,
download the entire data room, save it on a local
drive, and then the seller and financial advisor have
no control over who sees it and how they use it.
Obviously you can set security settings that don’t
allow users to download the documents, but that is
not realistic during a process when there are many
users that need to evaluate the information and
manipulate financial information within excel files.
Once a buyer has dropped out of the process, the
financial advisor or seller has the ability to ask the
user to destroy the documents or return them – unlike
paper copies, electronic files are difficult to ensure
their destruction or return. Now the information
is kept on a drive somewhere, or in a worst case
scenario, someone could accidentally put the
documents on a USB and leave it somewhere. That
presents a control issue. The best solution, of which
one VDR has the capability, is the ability to remotely
destroy PDFs. Unfortunately, that capability does not
extend beyond PDFs.
4) Content management
What risks would you associate with improper
content/document management?
AP
The biggest risk is obviously security. All of our M&A
transactions are highly confidential. As such, we
need to ensure that our documents are contained
in a highly-secure system and presented to the right
audience in the most secure way possible.
I think the risk really just lies with unauthorized
access. Most of the platforms allow you to control
content for authorized users (download documents,
user rights, printing and the like.) The prime concern
would be, can a third party hack into it? No one
wants a hacker to get access to a data room and
create mayhem.
IG
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MM
GB
The second issue refers to the questions asked
by multiple parties during these due diligence
processes. No matter how hard the financial advisor
tries, it is difficult to point the buyer to the location
of the data in a timely fashion. It would be great if
there was a way to tag the location of the information
in the data room to the relevant questions.
One is obviously giving permissions and/or data to
the wrong people. If a competitor ends up with their
hands on important and confidential information,
that is a huge risk.
A second risk is ensuring that the VDR creates
a paper trail — making sure that pertinent
documents make it into the VDR with a proper
time stamp. One thing that I’m dealing with using
our current VDR at the moment is that you can’t
replace a file. This means that if you put in a
forecast and then update it later, you can’t replace
it and have the original time stamp on it. While that
may seem like a small thing, keeping track of when
information has been provided to the buyer is very
important if the transaction is litigated.
5) MM
Will a content management system help your
process? What would your ideal content
management system be?
AP
First and foremost, an ideal content management
system must be secure. In addition, ideal systems
should be easy to use, fast, have an excellent
revision control scheme, and allow for ease of
content search.
GB
I don’t think it’s restricted just to an M&A deal –
IT-based document management has just made
our lives so much more efficient. You know where
everything is, it’s easy to find and you can access
it from anywhere, whether you’re in the office, at
home or traveling. It’s a wonderful resource and
gives us great flexibility. These platforms have
certainly sped up the process of servicing clients.
The system works very well but if people don’t file
the documents in the system, then you run into
problems. It’s imperative to train users and direct
them to file documents when received under the
correct category.
IG
VDRs are helpful to our processes, especially for
the analytics they provide and the ability to put
permissions on documents.
My perfect content management system would
be an amalgamation of many that are currently out
there. This VDR would have the ability to delete
PDFs remotely (along with other types of documents)
the ability to put permissions on each document,
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Content management
as well as the ability to have an annual subscription.
Obviously, I hope for continuous improvement in
other aspects of the VDR as well because there
are always new features that make our lives, as
investment bankers, much easier.
Overall, it would be great if there was just one
standard VDR that everyone knew how to use.
One of the biggest issues we have is training users
on new VDRs. Any time you implement a new
content management system, the analysts, clients
and buyers all have to be trained. Even all of our
representatives have to be trained, such as legal and
HR. It might be ‘pie in the sky’ thinking, but it would
make the process a lot easier.
6) How getting to grips with your content can save deal value
The expert:
Jeff Riback, president at Toppan Vite, outlines how correct content management is key to M&A
From beginning to end, the M&A process can take
up a sizable chunk of dealmakers’ time, even months
and years. Down the path of this process, thousands
of documents can be transferred across geographies,
checked, updated, double-checked and redrawn.
Within this web of transactions problems managing
content can make or break a deal. This adds a huge
weight of importance to the process.
“
The best content
management systems
are revolutionizing
a once-laborious
process.
”
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Feature column
The risks that come with problems relating to
content management are huge. As our interviewees
pointed out, sharing documents across several
countries can make it hard to manage these
documents effectively. Sharing content heightens
the risk of confidentiality issues. And trying to get
so many different parties up to speed on a variety
of different systems can provide a serious resource
challenge. Research from SRS Acquiom, for example,
has shown that administrative inefficiencies cost US
dealmakers over US$5bn a year.
Our respondents noted how Virtual Data Rooms
(VDRs) have helped them avoid some of these issues.
VDRs provide a place to store large documents
accessible to all relevant parties. They also reduce
the need to manually search through documents
during a deal. VDRs provide levels of security and
analytics that were simply not possible prior to the
digital age.
VDRs are, of course, one key aspect to managing
content. However, there is additional functionality
that can support the deal process. The best Content
Management Systems (CMSs) are revolutionizing
a once laborious process by providing ease of use,
ease of access, and security. To be truly good, a
CMS must be easy to use with an intuitive user-
Jeff Riback
President
Toppan Vite
7) interface, along with the ability to be customized;
this ensures users are not limited to one workflow
option or content structure. It also ensures that
content can be reused when needed, removing the
chance of duplication and ensuring the consistency
of the information.
In an age dominated by cross-border M&A, CMSs
also provide a flexibility that allows working groups
to collaborate on documents in a secure environment,
no matter where they are located. Comments from
the working group can be exchanged, and edits can
be made in real time, based on permissions. Capital
markets’ users can save significant time by authoring,
editing and creating proofs and not having to wait for
financial-printer proof turnarounds. Key stakeholders
across the globe can be asked to comment or to edit,
making copy coordination much easier to manage.
Finally, in a CMS, content security is paramount. Each
piece of content is stored on an encrypted system,
allowing only authorized users access. Users can
also determine what information can be viewed
or edited. On top of standard strong password
protections, systems have an audit trail that provides
users with the ability to track activity on the system.
By removing the need for email, keeping all content
stored in one location and assigning permissions,
confidentiality can be maintained.
Users should insist that their content
management system be robust enough to help
ensure document integrity is maintained. A good
CMS can be customized to ensure best practices
are followed throughout the process. This could
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Feature column
be something simple like a system prompt to attach
a screen guard when viewing a document or to run
spellcheck on edited content.
Permission granted. CMSs can help prevent
human error because business rules regarding the
style of a document are programmatically set; a user
cannot mistakenly change style. It ensures the style
is right, and that authorization is granted to users
who need to work on the appropriate content.
8) About Toppan Vite
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Toppan Vite, a leader in financial printing, is part
of the Toppan Printing Group, the world’s largest
printing group, headquartered in Tokyo with
approximately US$18 billion in annual sales.
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About Toppan Vite
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