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cover story
Where we
are seeing
innovation is
in the
efficiencies in cash management and
trade finance as those in other regions.
Liquidity management can be more
challenging given tax issues, capital and
currency restrictions. The high cost of
conversion between currencies also
reduces the viability of solutions such as
cash pooling, although there are
differences between markets.
role of the
treasury
function in
Latin
America.
Innovation in treasury
While treasurers and their colleagues across
the business may find it difficult to invest
in their enterprise, Latin America continues
to be a region in which innovation is
thriving, albeit in a different way to other
regions.
Where we are seeing innovation is in the
role of the treasury function in Latin
America. Increasingly, treasury is bringing
together different departments, such as
procurement, sales and HR, to align
scorecard metrics and facilitate a more
systematic approach to managing working
capital and supply chain efficiency. This is
also changing the way that customers
adopt new banking solutions, with a wider
range of stakeholders involved, who bring
different experiences and expertise.
Although the sales cycle is inevitably
longer, the result is that solutions are more
closely aligned across the business, and
there is a more integrated approach to
transaction and reporting flows, and
working capital optimisation.
This focus on supply chain integration and
working capital is an issue that has been
discussed by corporations around the world,
but the business imperative is stronger in
Latin America than any other region, firstly
because of low growth rates (which is also
an issue shared by other regions) but
exacerbated by the commodity and
currency issues, higher inflation, and high
cost of borrowing.
To what extent is this
driving changes in the way that
corporations work with their banks?
This enhanced focus on engagement and
collaboration which is being driven by
treasury is definitely impacting on the way
that companies communicate with their
banks. Today more than ever before, we are
setting up host-to-host connections with
our corporate customers i.e., connecting
customers’ internal ERP (enterprise
resource planning) and/or TMS (treasury
management systems) directly with our
own systems. This allows an unparalleled
level of security, timeliness and
automation in the transaction and
information flow between Citi and our
customers.
A related issue in which Latin America is to
some extent taking a lead is on how to
resolve the dilemma of proprietary versus
independent (e.g., ‘fintech’) solutions.
In
regions where the potential value of cash
management and trade finance services
(for example) is higher, the relationship or
balance between the two can be uneasy. In
Latin America, where the total value
available to providers of financial
technology solutions has fallen, there
would seem to be greater appetite for
collaboration and delivering value to
customers through the most appropriate
means for their business. Is this your
experience at Citi?
Absolutely.
In addition to delivering our
own solutions, we recognise that a great
deal of innovation is taking place outside
the bank, particularly in the development
of supply chain portals and marketplaces.
Reprinted from TMI | www.Treasury-Management.com
We are highly respectful of these
developments and recognise the value that
they offer to the consumer and corporate
communities; therefore, rather than trying
to replicate these innovations, we are
embedding our solutions into these
emerging platforms to increase
convenience and access. The industry
leaders in these fields are very often our
customers, so by supporting and
facilitating their success, there is further
value to our business.
What about mobile solutions? We are
hearing a great deal about the potential for
mobile solutions in other regions such as
Asia and Africa, initially in the B2C space
and expanding into B2B. To what extent are
these developments taking shape in Latin
America?
Although innovation is a key theme in
Latin America to support corporate
efficiency and cost objectives, we are
seeing less focus on mobile solutions than
in some other markets.
In the B2B space,
mobile banking is popular as a means for
achieving convenient access to bank
account and transaction information. As a
payments channel, however, there is a lot
of expectation but mobile payments are
not yet having a major impact in the B2B
space.
With no immediate signs that commodity
and currency values, and therefore growth
in the region, are likely to recover, how do
you expect current trends to evolve over
the coming year or two?
The current situation is likely to continue
over the medium term, with ongoing
commodity, currency, tax and regulatory
volatility, all of which pose challenges for
corporations and banks doing business in
the region. While there may be some
normalisation, there is also the potential
for further currency devaluation.
Therefore,
treasury needs to remain aware and
adaptable, just as it has proved to be since
the 2008-9 crisis. The integration we are
seeing across the business, particularly in
the order-to-cash cycle, is likely to continue
further as companies seek to reduce their
working capital levels. Banks such as Citi
have an important role to play through
instruments to extend supplier terms
without compromising the supply chain,
and tools to accelerate collections.
I
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