DAA Guidance for Cross Device Data Collection - November 2015

LOEB & LOEB

Description

mechanism) with respect to any of the following data collection and use practices: n  he T collection of Multi-Site Data on the browser, or Cross-App Data on the device, on which choice is being exercised, for use on another computer or device that is linked with the browser or device on which the choice is being exercised. n  he T use of Multi-Site Data or Cross-App Data on the browser or device on which choice is being exercised, when that data was collected on another computer or device that is linked with the browser or device on which choice is being exercised. n  he T transfer to a non-Affiliate of Multi-Site Data and/ or Cross-App Data collected from the browser or device on which choice is being exercised. For questions about the DAA self-regulatory program, please contact Brian Nixon or any member of the Advanced Media and Technology Department. This alert is a publication of Loeb & Loeb and is intended to provide information on recent legal developments. This alert does not create or continue an attorney client relationship nor should it be construed as legal advice or an opinion on specific situations. © 2015 Loeb & Loeb LLP. All rights reserved. Advanced Media and Technology Practice KENNETH A. ADLER kadler@loeb.com 212.407.4284 DAVID G.

MALLEN dmallen@loeb.com 212.407.4286 ELIZABETH J. ALLEN eallen@loeb.com 312.464.3102 DOUGLAS N. MASTERS dmasters@loeb.com 312.464.3144 AMIR AZARAN aazaran@loeb.com 312.464.3330 NERISSA COYLE MCGINN nmcginn@loeb.com 312.464.3130 IVY KAGAN BIERMAN ibierman@loeb.com 310.282.2327 ANNE KENNEDY MCGUIRE amcguire@loeb.com 212.407.4143 ccarbone@loeb.com 212.407.4852 DANIEL G.

MURPHY dmurphy@loeb.com 310.282.2215 mchamlin@loeb.com 212.407.4855 BRIAN NIXON bnixon@loeb.com 202.618.5013 mcharendoff@loeb.com 212.407.4069 ELISABETH O'NEILL loneill@loeb.com 312.464.3149 aclarke@loeb.com 310.282.22240 spaik@loeb.com 312.464.3119 pdownes@loeb.com 310.282.2352 KELI M. ROGERS-LOPEZ krogers-lopez@loeb.com 310.282.2306 cemanuel@loeb.com 310.282.2262 SETH A. ROSE srose@loeb.com 312.464.3177 kflorin@loeb.com 212.407.4966 JULIE E.

RUBASH jrubash@loeb.com 310.282.2252 dfrohling@loeb.com 312.464.3122 ROBERT MICHAEL SANCHEZ rsanchez@loeb.com 212.407.4173 DAVID W. GRACE dgrace@loeb.com 310.282.2108 ALISON SCHWARTZ aschwartz@loeb.com 312.464.3169 NATHAN J. HOLE nhole@loeb.com 312.464.3110 MEREDITH SILLER msiller@loeb.com 310.282.2294 mhoward@loeb.com 310.282.2143 BARRY I.

SLOTNICK bslotnick@loeb.com 212.407.4162 tjirgal@loeb.com 312.464.3150 BRIAN R. SOCOLOW bsocolow@loeb.com 212.407.4872 ijolly@loeb.com 212.407.4810 AKIBA STERN astern@loeb.com 212.407.4235 ckaplan@loeb.com 212.407.4142 JAMES D. TAYLOR jtaylor@loeb.com 212.407.4895 ELIZABETH H.

KIM ekim@loeb.com 212.407.4928 JILL WESTMORELAND jwestmoreland@loeb.com 212.407.4019 JANICE D. KUBOW jkubow@loeb.com 212.407.4191 DEBRA A. WHITE dwhite@loeb.com 212.407.4216 jblee@loeb.com 212.407.4073 MICHAEL P.

ZWEIG mzweig@loeb.com 212.407.4960 sliebman@loeb.com 212.407.4838 CHRISTIAN D. CARBONE MARC CHAMLIN MEG CHARENDOFF ALESON CLARKE PATRICK N. DOWNES CRAIG A.

EMANUEL KENNETH R. FLORIN DANIEL D. FROHLING MELANIE J.

HOWARD THOMAS P. JIRGAL IEUAN JOLLY CAROL M. KAPLAN JESSICA B.

LEE SCOTT S. LIEBMAN SUE K. PAIK .