1) Global Outsourcing Services | www.globalcustodian.com | HEDGE FUNDS 2015 | £55
The Hedge
Fund Issue
SURVEYS
Prime Brokerage
Hedge Fund
Administration
Algorithmic Trading
2) CORPORATE VIEW | SS&C GLOBEOP
Five mistakes to avoid when choosing a
fund administrator
By Eamonn Greaves, Head of Alternative Asset Industry Sales.
T
he biggest mistake a fund
manager can make is to believe
that all administrators are the same.
Fund administrators vary widely in
experience, technology resources,
breadth of investment accounting
and regulatory expertise. An administrator can be a stumbling
block to future growth if it cannot support expansion into new
markets, asset classes, and categories of investors. Here are five
common mistakes to avoid in the selection process.
Mistake #1 – Choosing a technology-constrained administrator
“Brilliance is measured by how fast you see opportunity.
Success is measured by how fast you act on it.”
Make sure you choose a fund administrator that continually
makes substantial upgrades and investments in its systems.
Fund administrators that own and maintain their own
technology can quickly customise hardware and software to
meet a fund’s changing requirements. Service providers that
rely heavily on a single solution platform or on third-party
vendors, lack this flexibility. Choose an administrator with the
technological agility to help grow your business.
Mistake #2 – Failure to vet the administrator’s service team
“Good people can sometimes compensate for bad technology,
but even the best technology can’t compensate for bad people.”
Fund managers frequently select administrators based on
their impression of their sales team without meeting and
researching the credentials of the team that will be servicing
their account. Due diligence requires research into the fund
administrator’s expertise, ability to support diverse markets,
asset classes, instruments and investors, client support and
relationship management, personnel training, staff turnover,
delegation of duties and overall management structure. A
fund administrator is only as good as the professionals who
work there.
Mistake #3 – Selecting an administrator with limited data access and
presentation flexibility
“Don’t wonder… know…anytime, anywhere.”
Access to accurate, timely investment data for your
management team and investors is the lifeblood of any
successful fund. It is crucial your fund administrator provides
near real-time data in a flexible, secure and easily accessible
format in a way that is customised for your portfolio managers,
traders, operations, accounting, audit, risk and compliance
personnel, marketing teams, and investors. Your administrator
Global Custodian | Hedge Funds 2015
should provide intuitive dashboards designed and configured
to meet the diverse needs of your internal and external users.
Mistake #4 – Selecting an administrator with limited transparency
“A lack of transparency results in distrust and a deep sense of
insecurity.”
While your administrator may generate the investment
accounting data necessary for compliance and reporting, the
fund manager is responsible for its accuracy. That means
you need clear visibility into how calculations are made. You
want to make sure that your fund administrator has the tools
to provide you with 24/7 transparent access to the entire
workflow. A fund administrator must allow you to track and
validate investment data through every stage of the delivery
process. If your fund administrator can’t provide you with full
transparency, you can’t offer your investors full transparency.
Mistake #5 – Not asking the right questions
“Asking the right questions prevents making the wrong decisions.”
Here are 12 sets of questions you should ask your potential
fund administrator.
1. How many clients do you have that are similar to my fund
and provide at least five references?
2. Can you meet my service requirements?
3. Who are your key staff members and how long have they
worked in the industry?
4. How are your client teams organised?
5. Are you running the most current versions of your software
solutions?
6. When using your technology solution do I have to install
additional software at my office or can it be accessed with
standard web browsers?
7. How does your disaster recovery work?
8. Describe your technology platform
9. Describe your company’s financial stability and
performance.
10. Do you have asset management divisions that compete
with me and how are they separated?
11. Are there any potential conflicts of interest?
12. Will you meet my future needs globally?
About SS&C GlobeOp
SS&C GlobeOp, an SS&C Technologies business, is one of the
world’s largest administrators with core competencies in private
equity, hedge funds, funds of funds and managed accounts. SS&C
has been providing outsourcing and fund administration services
since 1995. Key differentiators for our fund administration services include: significant
staff expertise, high employee retention rates, ownership and support of our underlying
technology, and impeccable client service. Our growth is largely driven by referrals from
satisfied clients. For more information on our complete range of fund administration
and alternative investment solutions, please visit us at www.sscglobeop.com.
globalcustodian.com
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3) SURVEY | HEDGE FUND ADMINISTRATION
SS&C GlobeOp
S
S&C GlobeOp is one of the largest hedge fund
administrators whether measured by assets, funds or
responses to the Survey. The firm has long been dedicated
to servicing alternative investments and has maintained
an enviable track record in terms of performance. For the
second year in succession scores are higher. In 2015 all eight
categories saw better scores than a year ago and the overall
result is excellent, particularly taking into account the nature
of the client base being served. The vast majority of responses
were given by US based managers. Within that geography
however, there was a broad mix of clients by size and type of
assets under management.
The gains in scores for Relationship Management and Client
Service are particularly impressive. In 2013 the average was
a solid but unexceptional 5.88, whereas in 2015 it has moved
up to 6.25. This is reflected in a large number of positive
client comments including. “SS&C GlobeOp provides a very
high level of service and cater to our needs well.” Another
was equally fulsome in praising the firm as, “Best of the best
in hedge fund administration.” With another client expressing
a willingness to recommend the firm to others, it is clear that
the general impression of clients is extremely positive. With
flexibility and high quality service to the fore, this area has
become an important competitive strength.
Good scores were also recorded for Compliance with one
client praising SS&C GlobeOp as having “the best in class
regulatory reporting capability.” The firm also received plaudits
for its ability to help clients meet the needs of their investors
as well as being seen as a key part of the global success of
another client.
As might be expected with any business of this size, there
are clients who can always see room for further improvement
and additional services. Most of the requests seem to focus on
technology and reporting, including improving the flexibility of
technology and data integration. EMIR reporting is important
for some clients in Europe and valuation services for hard to
value securities such as illiquid securities are also on the wish
list for one client.
Given the breadth of client responses and the scale of
business the number of suggested improvements to services
is low and many clients are clearly satisfied that the existing
services give them everything that they need.
With Very Large and Large clients giving very strong scores
(above 6.0) it is clear that SS&C GlobeOp is meeting the needs
of the most demanding clients. That positions it well to grow
its business further in the future. n
SS&C: by location (%)
SS&C: by type (%)
SS&C: weighted share of responses (%)
Number of responses
Weight of responses
Anomalous responses
4.4
6.2
7.0
4.4
3.8
Leading respondents
5.5
5.9
2015
2014
13.7
North America – 88.8%
UK – 8.2%
Europe ex-UK – 3.0%
Asia – 0.0%
Rest of world – 0.0%
SS&C
SS&C: by size (%)
Difference Difference
Service area
2015
2014
2013
(2015-14)
(2014-13)
Relationship management and client service
6.25
6.10
5.88
0.15
0.22
Value delivered
5.90
5.84
5.95
0.06
-0.11
Investor services (if applicable)
6.17
6.15
5.88
0.02
0.27
Fund reporting and valuation
6.21
6.05
5.94
0.16
0.11
Compliance and taxation
6.14
6.00
6.27
0.14
-0.27
Technology
5.86 5.80 5.90
0.06
-0.10
Administration services (If applicable)
6.24
6.06
5.31
0.18
0.75
Other services
6.42
6.40
6.46
0.02
-0.06
Global outperformer
Yes
108
Equity – 23.8%
Event driven – 22.7%
Fund of funds – 4.7%
Macro – 4.7%
Relative value – 13.4%
Other – 30.7%
globalcustodian.com
Very large – 25.2%
Large – 31.8%
Medium – 28.2%
Small – 14.8%
Global Custodian | Hedge Funds 2015
4) Fund Managers Can’t
Always See the Future
But with SS&C, they’re always prepared for it. SS&C GlobeOp® offers the expertise,
independence, transparency, and nimble, world-class technology you simply won’t find
at any other service provider. That’s why SS&C can deliver the speed and agility to service
any new instrument, asset class, market, or regulation in your future.
We are the future of fund administration. We are SS&C.
ssctech.com/fundadministration