1) ADVISOR INSIGHTS | January 2016
PAPERWORK
MISTAKES:
7 Ways to Stop
Losing Money
on NIGO
As a financial advisor, you’ve probably had to deal with
the frustrations of not-in-good-order (NIGO) paperwork
— especially if you work with multiple RIAs or reps. But do
you realize what a huge cost it could be to your business?
Not only is it a drain on your valuable time, but it also delays
your ability to collect fees and increases the risk of losing
prospective clients — not to mention the potential audit
issues and lawsuits you could be opening yourself up to.
Reasons for NIGO:
• Overlooked info
• Wrong forms
• Missing forms
• Bad info from clients
• Illegible handwriting
Fortunately, NIGO is avoidable, and this paper explains how
you can put an end to it once and for all.
“
Fixing mistakes in the middle of the account opening process is at
best cumbersome and annoying — and at worst, extremely costly.
Having paperwork complete and without errors makes the account
opening process flow quickly and efficiently. When there is a block
in the flow, we often see mistakes that were easily avoidable with a
well-thought-out process.
“
– Jonathan Pratt, Supervisor, Advisor Services
2) 7 WAYS TO PREVENT NIGO
THE COST OF NIGO
COST CALCULATOR
1. Your Valuable Time
Think of all the time you’ve spent having to go back to prospective clients
for more information or to have them sign yet another form. We’ve heard
from firms who say having 50% NIGO is not uncommon — and between
filling out paperwork and requesting signatures, this could easily require
up to two hours per client. And if you’re like the average financial advisor
who makes $100K a year, that means each hour of your time is worth $50.
Multiply that by two hours, and you’re at $100 per instance of NIGO — a
costly amount to spend fixing paperwork.1
2. Slow-to-fund Accounts
On average, it takes about two weeks to generate revised paperwork, send
it to the client, get it signed and get it approved. That means you’re losing
two weeks of fees for every instance of NIGO. Here at TCA, the average
account size is about $100K, so if you make $1K on that every year (at 100
basis points) — that’s a loss of $40 for every two weeks the paperwork
is delayed.
Unfortunately, NIGO usually happens
before you’ve had a chance to establish
a trusted relationship with your client.
And it’s not uncommon for a client
to decide that this isn’t the best first
impression and that they might be
better off with someone else. As
mentioned above, this would cost you
$1K in annual fees, and with most clients
staying with their advisor for an average
of seven years, this amounts to $7K in
lifetime costs.
“
Having a paperwork issue
during the onboarding
process of a new client
forces us to lose face early
in the relationship, and we
have to scramble to regain
their trust in order to not
lose them as a client.
— Ann Terranova,
Union Financial Partners
“
3. Lost Clients
4. Lost Referrals
For most successful firms, referrals are a major source of growth, if not the
main source of growth. So while losing one prospective client (and $1K per
year for seven years) may not seem all that terrible, that loss could translate
to an exponentially higher cost if you take potential referrals into account.
i
approximately
$100 per instance
of NIGO
+
approximately
$40 per instance
of NIGO
+
approximately
$1,000 per year
(and $7,000 lifetime)
per client lost
+
exponential
The typical firm earns nearly 50% of its new revenue from client
referrals — or 70% if professional referrals are included.2
5. Audits & Lawsuits
If NIGO paperwork goes overlooked, you could be opening yourself up
for audit issues down the road — or even a potential lawsuit from an end
investor. And that’s really not good.
+
potentially
catastrophic
Advisor Insights
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3) 7 WAYS TO PREVENT NIGO
7 WAYS TO ELIMINATE NIGO ONCE AND FOR ALL
1. Consolidate your paperwork
Don’t keep every document in a different place. Create one comprehensive
packet that combines all the papers you usually need for a typical
onboarding. You can always add an extra document in special situations, but
this will ensure you don’t forget any of the usual components.
2. Clarify/know your process
When a rep works with multiple RIAs he needs to be familiar with more than
one type of process, which compounds the chance for NIGO. If you are an
RIA working with these reps, make sure that your process is clear and well
documented. And if you are one of these reps, write down in one place all
the different ways you need to do things.
3. Create a validation step
Make sure your process includes a validation step where someone reviews
your paperwork before the end investor ever sees it. If you’re an RIA who
works with multiple reps, you may want to do this for all your new reps until
you’re sure they have the hang of it.
4. Make NIGO training non-negotiable
If you’re an RIA bringing on new reps, your onboarding process needs to
clearly explain why NIGO is so important and how costly it can be. Make this
a non-negotiable part of their training.
5. Get a CRM platform
A customer relationship management (CRM) platform enables you to
manage clients and prospects electronically. You can use a CRM to store
client information, communicate with clients and prospects, keep track of all
past interactions, run reports, and much more. You can then pull information
from your CRM into documents automatically, reducing the chance for error.
6. Look into automatic proposal generation
Once you have a CRM set up, automatic proposal generation technologies
can use the information in that CRM to create pre-populated documents.
This helps eliminate entry duplication and missing data.
7. Convert to eSignatures
If you’re not taking advantage of eSignature technologies, you should be.
They help speed the signing process and allow you to better track all your
documents online. They also make sure all signature blocks are completed
before allowing you to send your documents. One of the biggest names
among eSignature companies today is DocuSign — which ensures your
transactions are secure and has capabilities in place to meet rigorous legal
and compliance standards.
Advisor Insights
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4) 7 WAYS TO PREVENT NIGO
HOW TRUST COMPANY OF AMERICA
CAN HELP YOU ELIMINATE NIGO
Our powerful technology platform, Liberty, not only allows
you to trade and rebalance on any device, but it also
includes capabilities to help you avoid NIGO
anytime, anywhere:
• A built-in CRM that captures client
info electronically
• An integrated proposal generator that
uses data from the CRM
CRM
• The ability to automatically pass
your data to the account registration
process, filling out all the correct forms
• Integrated eSignature capabilities
through DocuSign
Please contact us at
1-800-955-7808 or visit
trustamerica.com/liberty-NIGO
to learn more.
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Portal
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1
InvestmentNews, “Financial adviser rises in list of top jobs,” Jan 2015.
3
2012 InvestmentNews/Moss Adams Financial Performance Study of Advisory Firms.
About Trust Company of America
Trust Company of America (TCA) is the only independent RIA custodian offering fully integrated real-time technology, consultative
services and back office support exclusively to RIAs. Since 1972, TCA has been a dedicated champion of RIAs, committed to personally
helping them optimize their portfolios, streamline their business processes and achieve their full potential — all without competing for
their clients. Visit trustamerica.com to learn more.
© Trust Company of America (TCA). All Rights Reserved. Member FDIC Insured – No Bank Guarantee – May Lose Value.
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