Key Technology and Privacy Trends for 2016
Regulation on the cross border portability of
online content services
What do the proposals aim to do?
The Regulation focuses on removing restrictions which
prevent EU citizens who have paid for online services in their
home country from being able to access such services when
temporarily present in a different Member State.
other than the one in which he/she is resident. This has given
rise to concerns that the reforms may result in customers buying
cheap subscriptions from Member States where citizens pay less
for such online content in order to avoid paying higher domestic
subscription charges.
Consequences:
ï‚§ Online content providers will be required to remove any
The Regulation will apply to all providers of ‘online content
services’. This includes:
ï‚§ audio-visual media services provided online on a portable
basis with a function to “inform, entertain and educate the
general public”. Examples of audio-visual media services
include Netflix and Amazon Prime Instant Video; and
ï‚§ the provision of access to and use of other works and
transmissions of broadcasting organisations, whether live or
‘on-demand’.
This includes subscription services such as Sky
Sports & Movies, BT Sport, BBC iPlayer, 4oD and HBO.
What are the implications of the proposals?
The Regulation entitles subscribers to online content services
in one Member State to access and use these services when
‘temporarily present’ in another Member State. For example, a
UK subscriber to Sky Sports would be able to access the same
online service whilst on holiday in Spain.
‘Temporarily present’ is defined very broadly to include any
situation where a subscriber is present in any Member State
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restrictions they currently implement which prevents online
services being accessed by EU citizens when travelling across
Europe.
In the absence of clear guidance on the meaning of “temporarily
present”, online service providers will review and possibly
increase subscription charges in certain Member States (where
historically rates have been lower) so as to hedge against any
adverse impact on sales in higher charging Member States.
The Regulation will not permit organisations to mitigate the
Regulation’s effects by changing the content or format of the
services in order to reduce cross-border portability.
Online service providers will not be obliged to meet the same
quality standards of domestic subscriptions, for instance due
to variances across Member States in respect of their internet
capabilities.
Businesses cannot contract out of these provisions and any
contractual terms which are contrary to the obligations of the
Regulation will be unenforceable.
The Court of Appeal decision is currently the subject of a Supreme
Court appeal.
If you would like more information about the topics raised in this briefing, please speak to your regular contact at Weil or to any
member of the Technology & IP Transactions Group:
Barry Fishley
Bio Page
barry.fishley@weil.com
+44 20 7903 1410
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