Key Technology and Privacy Trends for 2016 - February 2016

Weil, Gotshal & Manges

Description

Key Technology and Privacy Trends for 2016 Regulation on the cross border portability of online content services What do the proposals aim to do? The Regulation focuses on removing restrictions which prevent EU citizens who have paid for online services in their home country from being able to access such services when temporarily present in a different Member State. other than the one in which he/she is resident. This has given rise to concerns that the reforms may result in customers buying cheap subscriptions from Member States where citizens pay less for such online content in order to avoid paying higher domestic subscription charges. Consequences: ï‚§ Online content providers will be required to remove any The Regulation will apply to all providers of ‘online content services’. This includes: ï‚§ audio-visual media services provided online on a portable basis with a function to “inform, entertain and educate the general public”. Examples of audio-visual media services include Netflix and Amazon Prime Instant Video; and ï‚§ the provision of access to and use of other works and transmissions of broadcasting organisations, whether live or ‘on-demand’.

This includes subscription services such as Sky Sports & Movies, BT Sport, BBC iPlayer, 4oD and HBO. What are the implications of the proposals? The Regulation entitles subscribers to online content services in one Member State to access and use these services when ‘temporarily present’ in another Member State. For example, a UK subscriber to Sky Sports would be able to access the same online service whilst on holiday in Spain. ‘Temporarily present’ is defined very broadly to include any situation where a subscriber is present in any Member State ï‚§ ï‚§ ï‚§ ï‚§ 1 restrictions they currently implement which prevents online services being accessed by EU citizens when travelling across Europe. In the absence of clear guidance on the meaning of “temporarily present”, online service providers will review and possibly increase subscription charges in certain Member States (where historically rates have been lower) so as to hedge against any adverse impact on sales in higher charging Member States. The Regulation will not permit organisations to mitigate the Regulation’s effects by changing the content or format of the services in order to reduce cross-border portability. Online service providers will not be obliged to meet the same quality standards of domestic subscriptions, for instance due to variances across Member States in respect of their internet capabilities. Businesses cannot contract out of these provisions and any contractual terms which are contrary to the obligations of the Regulation will be unenforceable. The Court of Appeal decision is currently the subject of a Supreme Court appeal. If you would like more information about the topics raised in this briefing, please speak to your regular contact at Weil or to any member of the Technology & IP Transactions Group: Barry Fishley Bio Page barry.fishley@weil.com +44 20 7903 1410 ©2016 Weil, Gotshal & Manges. All rights reserved.

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