1) June 2014
Financial-Planning.com
TECH TOOLS
Fast-Forwarding the Advisor
Fidelity’s new Office of the Future complex highlights the tech trends
most likely to shake up your workspace.
By Joel Bruckenstein
V
irtually all advisors know they need to
in order to gauge their applicability to the
get smarter about the technology they
company and its various constituencies. The
use to interact with clients. Fidelity
Office of the Future is intended to help advisors
research shows that 75% of advisors felt that they
visualize how these emerging technologies will
needed to use the latest technology to grow assets
have a direct impact on their businesses.
among younger clients. And there’s good reason
And as befits a technology project, Fidelity
to feel that way: Fidelity also found that Gen X
has created a virtual tour website, making it
and Gen Y investors sought three core benefits
accessible to advisors who cannot visit the site
of technology in their advisor relationships:
in person.
communication, collaboration and accessibility.
Yet although planners clearly feel they need to use the WHERE CHANGE IS DUE
latest technology, and although younger clients are clearly
“Investors today expect technology woven into everything
demanding it, advisors appear to be struggling with they do, and that includes their financial advice,” says Ed
adoption. Perhaps it is because they are unaware of some of O’Brien, Fidelity Institutional’s head of platform technology.
the options available, or maybe they simply can’t envision “For advisors, using technology is not about abandoning
how to adopt new technologies into their daily routine.
what they do so well, which is providing financial advice.
Now Fidelity Investments is attempting to step into the It’s about finding that sweet spot that brings together human
breach. The company has opened a new Office of the Future touch with technology.”
— a walkthrough complex in Smithfield, R.I., aimed at
During a recent tour, O’Brien and his colleagues
demonstrating to advisors how
demonstrated some of these new
they can embrace technology in
technologies, and highlighted
The layout and the organization
their practices through the use
how an advisory firm might
of the Office of the Future hint at the
of products and services that are
leverage them. The space, which
various areas where Fidelity
now commercially available.
is intended to be dynamic,
expects big change.
The facility is a joint effort
currently highlights seven tech
between Fidelity Institutional —
trends that Fidelity believes are
the division that provides clearing, custody and investment most likely to significantly impact advisors soon: mobile,
management products to RIAs and other institutions — video, cloud computing, the evolving interface, gamification,
and the Fidelity Center for Applied Technology, which the big data and social media.
company opened in 1999 to research emerging technologies
And the organization of the Office of the Future gives
2) TELECONFERENCING
A variety of conferencing and collaborative meeting
capabilities appear in what Fidelity calls the briefing
room. One technology on display is the panoramic
teleconferencing camera, which can offer 360-degree,
high-definition live video of conferences and presentations.
The technology mimics people’s panoramic vision and
control of where they look, allowing for a more immersive
experience for remote users.
There are a number of potential uses in the financial
advisory practice. One is collaboration among advisors or
with related professionals in geographically diverse areas;
panoramic teleconferencing allows remote participants to
feel like they are all in the same room. Advisors might also
use it to work with clients remotely.
Although Fidelity’s setup uses large high-def monitors,
many advisory firms already have quality monitors that
would be compatible with the Panoramic Telepresence
system from PanaCast that Fidelity currently has on
display. The camera itself currently retails for $799 and can
be used with existing web conferencing services such as
WebEx, Lync, GoToMeeting, Zoom and Skype. Advisors
could also buy the PanaCast collaboration service, which
promises the highest quality video, lowest latency and
other features.
Another futuristic feature is the telepresence robot — a
mobile video- conferencing robot that roams around
a remote location and interacts with others. Fidelity is
currently displaying the Double by Double Robotics, which
retails for $2,499 — inexpensive for a robot device. It looks
like a skinny Segway scooter with an iPad (not included)
connected to the top; the height of the iPad mount can be
adjusted to give you a clear view of the person you are talking
to (and allow them to see you).
The advisor use scenario might be to have a firm principal
join staff or client meetings from a remote location. Unlike
a traditional teleconference setup, where others have to
assemble to see you, the robot allows you to virtually
wander through an office, interacting with others. While
this device may not have much applicability at a small firm,
larger practices may find this a welcome addition to their
technology toolkit.
MOBILE CHANGES
An area set up like an airport seating area highlights some
new mobile technologies, including wearables — notably
eyeglasses and watches with such smartphone features as
JOOK LEUNG FOR FIDELITY INVESTMENTS
a hint at the various areas where Fidelity expects big
change. It’s divided into multiple work areas that Fidelity’s
futurists expect an “anywhere advisor” might occupy in
a typical workweek: conferencing areas, a collaborative
office workspace, an airport lounge, a modern take on the
traditional office desk and home environments.
A 27-inch touch-screen tablet allows users to display and discuss an interactive client
report. The Office of the Future suggests that advisors could use such technology for
collaborative client meetings.
Internet search, voice controls, data storage and augmented
reality projections.
While the glasses are still in the early stages of moving from
the labs to the mass market, these portable technologies hold
great promise for the mobile advisor. You probably already
know about Google Glass — a wearable computer with an
optical, head-mounted display. It displays information in a
hands-free format and can communicate with the Internet
via natural language voice commands. (You can see what
Fidelity Labs is doing with Google Glass at bit.ly/1iMDkJi.)
New smartwatches also change mobile technology
offerings. Fidelity Labs is currently working on an investing
app for the Pebble Smartwatch, which was launched via
the Kickstarter crowdfunding platform and is now widely
available for about $130 to $220.
Another interesting mobile technology is the virtual
electronic keyboard — a pocket-size, Bluetooth-enabled
projector that displays a virtual keyboard on almost any flat
surface, providing a more spacious keyboard experience for
smartphone and tablet users.
Although some users find that the devices take a bit of
getting used to, these are well-suited for accessing cloudbased systems, and could help advisors do extensive work on
documents, research and presentations without having to lug
around a laptop.
The Fidelity space showcases the Magic Cube by Celluon,
since discontinued, but a new Celluon model — the ERIP
Ultra-Portable Full Size Virtual Keyboard — is currently
available at Amazon for about $101.
OFFICE RETHINK
Fidelity’s ideas for the futuristic advisor workstation turn
up in what it calls the Collaborative Office, in three versions:
budget, mainstream and deluxe. Cloud technology is the
focus here; Fidelity was the first custodian to offer a complete
cloud-based technology solution to their advisors through its
3) JOOK LEUNG FOR FIDELITY INVESTMENTS
relationship with External IT. (The venture gives advisors
browser-based access to their entire suite of business tools,
both desktop and cloud-based applications, from any device
— traditional PCs as well as smartphones and tablets.)
A more collaborative technology on display here is a small
tabletop robot that holds your iPad or other tablet, turning
your iPad into a mobile telepresence device on a conference
room table or on a desktop. The remote-controlled robotic
stand includes pan and tilt capabilities that aid local meeting
moderation and global collaboration.
These devices have much lower prices than the more
elaborate robots discussed above; the KUBI by Revolve
Robotics retails for as little as $499. It might be a great tool
for the advisor who has some accounts — such as large trusts
or foundations — that require occasional meetings with a
boardroom full of people. With a device such as this, you can
conduct some of those meetings remotely, and pan around
the room in order to engage with each person individually.
What you save in time and travel should cover the cost of the
device in no time.
The home office on display highlights trends such
as gamification and collaboration. One example of a
collaborative technology for the home is a smart TV with
videoconferencing. These devices are capable of delivering
audio, video and text content over the Internet; they can also
access an internal computer network or a storage device.
If your client has a smart TV with videoconferencing,
you can create dynamic presentations for them or engage in
secure, encrypted teleconferences, allowing clients to meet
with you from their living rooms. The Fidelity space features
a Samsung TV set, but you could use any smart TV with an
appropriate videoconferencing service.
The space also features a tabletop tablet — a large-screen
device that combines the characteristics of a PC desktop,
tablet and a worktable. (Fidelity is featuring the Lenovo
IdeaCentre Horizon Multimode Table PC, which currently
retails for as little as $1,499 and can be oriented either as a
A videoconferencing setup with a smart TV could let an advisor connect with clients in
their home, while they use a tablet to view documents simultaneously.
normal display or laid flat.)
Fidelity has loaded a copy of its “Beat the Benchmark”
game onto the device to illustrate how such a device could be
used to educate clients. The game, developed by Fidelity Labs
and targeting novice investors, teaches the basics of investing
through a game interface that is fun and engaging.
The Office of the Future is designed to be an organic
environment that evolves over time, so both the workplace
scenarios and the specific tools will likely be updated
periodically. For those who have trouble visualizing how
these technologies fit into the advisor office of today or the
future, a little time spent exploring this Fidelity interactive
experience can pay big dividends.
FP
Joel Bruckenstein, a Financial Planning columnist in
Miramar, Fla., is co-creator of the Technology Tools for Today
conference series and technology guides for advisors, including
Technology Tools for Today’s High-Margin Practice. For more
information, visit JoelBruckenstein.com. Follow him on
Twitter at @FinTechie.
4) Article copyright 2014 by Financial Planning.
Reprinted from the article in the June 2014 issue with permission from Financial Planning.
For investment professional use only. Not for distribution to the public as sales material in any form.
The 2013 Fidelity® Insights on Advice program consists of two individual research studies: Affluent Investor Insights and Advisor Insights. The 2013
Fidelity® Affluent Investor Insights study was an online, blind survey (Fidelity not identified) fielded during the period of May 16-29, 2013. Participants
included 813 affluent investors meeting certain asset and/or income requirements with findings weighted to reflect the population. The 2013 Fidelity®
Advisor Insights study (previously named Broker and Advisor Sentiment Index) was an online, blind survey fielded during the period of August 8–21,
2013. Participants included 813 advisors who work primarily with individual investors and manage a minimum of $10 million in individual or household
investable assets. Advisor firm types included a mix of banks, broker-dealers, independent broker-dealers, insurance companies, regional broker-dealers,
RIAs, and wirehouses, with findings weighted to reflect industry composition. Both studies were conducted by Bellomy Research, an independent firm
not affiliated with Fidelity Investments.
The third party products referenced herein are the property of their respective owners. The use of any third party products in Fidelity’s Office of the
Future does not suggest a recommendation or an endorsement by Fidelity. Firms should independently review their own situation to determine if any
of these products are appropriate for them.
Each firm needs to conduct its own due diligence, consider the advantages and disadvantages of using cloud-based technology and determine if cloudbased technology is the appropriate solution for them.
In 2012, External IT USA, Inc. merged with and into OS33 Services Corp. OS33 Services Corp. is still commonly referred to as External IT so the
reference of External IT within this article refers to the overall corporation. External IT/OS33 Services Corp. and Fidelity Investments are independent
entities and are not legally affiliated.
Fidelity Investments is an independent company, unaffiliated with Financial Planning and any other third party companies referenced herein.
The statements and opinions expressed in this article are those of the author.
Fidelity Investments cannot guarantee the accuracy or completeness of any statements or data.
Fidelity does not provide advice of any kind.
This reprint is supplied by Fidelity Brokerage Services LLC and National Financial Services LLC. Both members NYSE, SIPC. 200 Seaport Boulevard
Boston, MA 02210
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