Point of View
Patents can represent an intersection between technology and business, and considering how an
invention connects to revenue can
be important. When the connection
is direct and the revenue meaningful, pursuing patent protection likely
makes sense. When the connection
is inchoate or the revenue is less
meaningful, patent protection likely
makes less sense. Being able to articulate this connection to revenue
typically helps in the cost-benefit
assessment on whether to pursue
patent protection.
For example, for a
single-product company where the
invention can be directly attributable
to the company’s entire revenue
such as a startup medical device
company, the benefit of patent protection can easily outweigh the cost
of pursuing patent protection. For a
multiproduct company where the invention relates to small or declining
revenue source, the benefit of patent
protection may not outweigh the
costs. For another example, for an
invention that covers a key technology or a technology chokepoint
where an alternative commercial
product or service is not possible
without the invention, the benefit of
patent protection can be great.
For
an invention that covers an ancillary
feature such as an optional software
feature, patent protection is less
compelling.
Patents define the scope of rights
for inventions, thus determine the
extent to which competitors can possibly avoid patents while providing
commercially similar products or services. When the scope of those patent rights are broad, competitors
cannot easily design around the patent rights with comparable products
and services and thus the desirability
of pursuing patent protection is
greater. When the scope of those
patent rights are narrow, competitors
can more easily design around the
patent rights, and the desirability of
pursuing patent protection is less.
Detectability of infringement is
also an important factor when considering whether to pursue patent
protection.
Some inventions can
be easy to observe, for example,
when outwardly visible to the endconsumer such as a user interface or
an electronics device with outwardly
observable features. Other inventions
can be difficult to observe, for example, when located in firmware, an
applications-specific integrated circuit, source code, or cloud-based
software. If a competitor copies a
patented invention that is difficult to
observe, it can be difficult to know
whether to assert the patent rights.
In other words, the effectiveness of a
patent can be lower if you cannot
tell when it is infringed.
I II .
ADDITIONAL
POSSIBLE REASONS TO
NOT PURSUE PATENT
PROTECTION
Finally, with all of the aforementioned possible reasons for pursuing
patent protection, it is worth considering some of the reasons for not
pursuing patent protection. Some
such reasons can include competing
on different bases, a short product
life, and certain situations involving
open-source software. Each is discussed below briefly.
As discussed above, patents can
be considered as a “barrier to entry”
to prevent competitors from entering
the marketplace.
But, other forms of
barrier to entry exist separate from
patent protection. For example, for
some companies in burgeoning industries, being first to market may be
a sufficient barrier to entry to prevent later competitors from entering
the market. When such alternative
barrier to entry exists and is sufficient, patents may be unnecessary.
The product life can also effect
the decision on whether to pursue
patent protection.
Although it is
possible to expedite the examination process within the U.S. Patent
Office, the average nonexpedited
examination time is about three
years. For products or services that
have a short life, these products or
services will run their course before
the patent is issued and provides
protection.
In such a situation, pursuing patent protection may not
make sense.
When developing software-based
inventions, the inventors need to
consider whether to develop and sell
the software under an open-source
license. Under certain open-source
licenses, such software-based inventions are available to others under
the open-source license. As such,
pursuing patent protection may
make less sense in this situation.
In
other words, when the softwarebased inventions are available to
others under an open-source license,
patents cannot exclude competitors
that properly use the software-based
inventions under the open-source license. In such situations, patent protection, if pursued, can serve more
limited purposes, for example, to
exclude competitors that use the
software-based invention outside the
open-source license.
IV. CONCL US ION
As discussed above, the decision on
whether it makes sense to pursue
patent protection for an invention is
multifaceted.
It may be helpful to
first identify the reasons for possibly
pursuing patent protection, and then
to next consider the particular factors unique to the invention. At this
point, one may have a better understanding on when it makes sense to
pursue patent protection and when it
does not. h
Vol.
104, No. 3, March 2016 | Proceedings of the IEEE
481
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