1) Younger Boomers’ Perceptions
White Paper
Allianz Life Insurance Company of North America
Allianz Life Insurance Company of New York
ENT-1036-N
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2) Methodology
Allianz Life Insurance Company of North America (Allianz) contracted Larson Research and Strategy
Consulting, Inc. and DSS Research to field a nationwide online survey of 3,257 U.S. adults, aged 44 to
75. The online survey was conducted in the United States between May 6, 2010 and May 12, 2010.
In addition to polling a representative sample of 1,642 U.S. households, the survey also targeted
subsamples of more affluent households and households who own annuities. Results were weighted
by age, gender, education, race/ethnicity, and income to account for disproportionate sampling of
certain populations. The margin of error for the total sample was approximately +/- 1.7%.
We also conducted a nationwide qualitative research study with financial professionals who do not
currently sell annuities. The research was entirely anonymous as we conducted in-depth, one-on-one
interviews to determine general practice strategies and strategies for generating income in retirement,
as well as perceptions, beliefs, feelings about, and objections to annuities.
Introduction
The face of retirement is changing.
For generations, Americans have relied on Social
Security and pensions for their retirement income.
As a result, many have waited until their late 50s –
or even their early 60s – to truly prepare for retirement.
In fact, the average age for an annuity purchase is 51.1
But that picture of retirement is changing. Pensions
are disappearing and the future of Social Security
is in doubt. Meanwhile, market turbulence is eroding
a portion of Americans’ savings.
And although the market has since recovered, the
ongoing volatility has stirred some deep-seated
fears for many Americans. As a result, Americans
are increasingly aware of the looming retirement
crisis – and they’re becoming aware at an earlier
age. Retirement strategies are changing.
1
Our assumptions must change, too.
When designing and marketing retirement products,
the financial services industry has traditionally targeted
baby boomers aged 50 and older. But The Allianz
Reclaiming the Future Study found that there’s a need
for such products among younger boomers as well.
According to the study, baby boomers as young as 44
are rethinking how they plan for retirement. They want
more security. They want to feel better prepared. And
they’re open to new options.
The Allianz Reclaiming the Future Study uncovered
valuable insights into this new face of retirement and
how to best meet younger boomers’ needs.
The Committee of Annuity Insurers,“2013 Survey of Owners of Individual Annuity Contracts”, The Gallup Organization and Mathew Greenwald
& Associates, 2013, p. 8.
Allianz Life Insurance Company of New York (Allianz Life® of NY) is a wholly-owned subsidiary of Allianz Life Insurance Company of North America.
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3) About the study
The Allianz Reclaiming the Future Study was designed to be the
most extensive examination of baby boomers’ preparation for, and
expectations of, retirement.
Our study looked at the unique needs, perceptions, and strategies
that define this generation’s need to rethink retirement. We also
looked into consumer and financial professional attitudes
toward annuities, and their role in providing retirement income.
The Allianz Reclaiming the Future Study sheds light on some
important demographic developments that could change how
we see retirement for years to come.
The study revealed
several important findings,
which we explore in this
document:
• Americans are planning for
retirement at an earlier age.
• The economic downturn was a
big “wake-up call.”
• Younger baby boomers are seeking
guaranteed solutions.
• They’re open to working with
a financial professional.
• Annuity solutions are gaining
relevance and appeal.
Discovery
1
54% of the
younger respondents
said they feel
“totally unprepared”
for retirement, and
47% said they’re ready
to “take more control of
their financial future.”1
Americans are planning for retirement at an earlier age.
For decades, Americans may have waited until their 50s – or even their early 60s – to give serious
thought to retirement. And the financial services industry has followed suit: Most retirementplanning products are currently designed for, and marketed to, this older demographic.
But The Allianz Reclaiming the Future Study demonstrated that Americans are planning for
retirement earlier in life than may have been true a generation ago – and that younger boomers are
interested in retirement products as well.
According to the study, the younger baby boomers also felt more uncertainty and anxiety
about preparing for retirement. Some 54% of the younger respondents reported feeling “totally
unprepared” for retirement. They also expressed a greater need than their older counterparts to:
• Take more control of their financial future (47% vs. 35%),
• Attain more certainty and financial security (41% vs. 30%), and
• Reduce their financial vulnerability (26% vs. 22%).
The study uncovered a significant need for retirement-income products and guidance among
younger baby boomers.
1
For the purposes of this study, “younger baby boomer” was defined as individuals aged 44-49.
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4) The Allianz Reclaiming the Future Study Younger Boomers’ Perceptions White Paper
younger respondents
said that they worry
about paying their
monthly bills, let alone
planning for retirement.
Discovery
40% of the
2
The economic downturn was a big “wake-up call.”
The market volatility of the past several years has stirred some deep-seated fears for many
Americans – and our study indicated those fears are magnified in younger baby boomers.
When The Allianz Reclaiming the Future Study asked 3,257 adults whether there’s a retirement
crisis in the U.S., 97% of those in their late 40s answered either “absolutely” or “somewhat.”
The economic downturn that began in 2008 significantly increased younger boomers’
worries about retirement. Almost half of the respondents (49%) said they saw their net worth
drop significantly.
For many of these younger boomers, the downturn has had a lasting behavioral impact. Half
(50%) of the younger boomers said that they are cutting down on entertainment and eating
out, while 44% were seeking ways to save money on daily expenses.
The psychological impact was equally pronounced. More than a third (40%) said that they felt
“much less in control of [their] financial destiny” during the downturn. This perception appears
to have had a ripple effect on all aspects of their financial outlook – from their optimism about
retirement, to their investment goals and product choices.
Younger boomers are feeling “overwhelmed.”
While the downturn clearly affected the younger baby boomers, they also reported feeling
“overwhelmed” by their diverse financial obligations.
Over 57% of the younger baby boomers still had teenaged children living at home. Many in this
group also reported having larger mortgages and other financial obligations.
In addition, 40% of the younger respondents said that they worry about paying their monthly bills,
let alone planning for retirement.
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5) Discovery
84%
Almost
of the younger
respondents said that
the safety of their
money matters more
now than it did a few
years ago.
3
Younger baby boomers are seeking guaranteed solutions.
As we saw earlier, almost half of the younger baby boomers said they saw their net worth drop
during the economic downturn that began in 2008. These losses caused them to rethink their
assets and reassess their financial priorities, particularly in relation to saving for retirement.
According to The Allianz Reclaiming the Future Study, 84% of the younger boomers surveyed
agreed that the safety of their money mattered more to them now than it had a few years ago.
Similarly, 52% of the younger boomers said that the recent events had made them more aware of
the need for certainty in their finances.
When asked to rate the importance of several financial products’ characteristics, 67% of the
younger group said they’d rather have a financial product that is guaranteed not to lose value.
Discovery
19%
Only
of the younger baby
boomers reported
having a financial
professional –
but 41% are receptive
to hiring one.
4
Younger boomers are open to working with financial professionals.
Almost a quarter (22%) of the younger baby boomers we surveyed said that even the idea of
having to provide for themselves and their families in retirement was “overwhelming.”
They know that they need to have a solid retirement strategy, but many of them don’t know
where to start.
Perhaps this is because only 19% of the younger baby boomers surveyed by The Allianz
Reclaiming the Future Study reported working with a financial professional. And more
surprisingly, 29% of the younger respondents said they believed that working with a financial
professional could help solve the problem of possibly outliving their money in retirement.
The respondents’ reasons for wanting to work with a financial professional underscored the
flight to safety among younger boomers: 95% of the younger respondents said it was important
or extremely important that their financial professional help protect a portion of their nest egg.
A similar number (87%) want to rely on their financial professional to help them make sure they’d
have adequate guaranteed income in retirement.
3
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6) The Allianz Reclaiming the Future Study Younger Boomers’ Perceptions White Paper
of the younger baby
boomers would choose
a product that is
guaranteed not to lose
value over a product that
provides high returns.
Discovery
TWOTHIRDS
5
Annuities are gaining relevance and appeal.
The Allianz Reclaiming the Future Study asked the respondents to consider the features that would
be most important to them if they could build the ideal financial product.
The study’s subjects were allowed to choose from a wide selection of variables including high
returns, low fees, and access to money. Of the 13 variables offered, the respondents in the younger
group chose three options as the most important when selecting a retirement product:
• Ability to create a stable, predictable standard of living throughout retirement (30%)
• Ability to provide a guaranteed income stream for life (27%)
• Guaranteed not to lose value (27%)
Unfortunately, for some boomers the solution had a bad name.
The Allianz Reclaiming the Future Study showed that a surprising 60% of the younger boomers
expressed a distaste for annuities, even after describing their ideal financial vehicle as having the
same features/benefits as an annuity.
Perhaps this is because 44% of the younger respondents formed their opinion of annuities more
than 10 years ago. Additionally, 41% of the younger boomers admitted that they hadn’t taken a look
at annuities since then.
To own one is to love one.
But the facts about annuities are compelling. According to the study, 80% of the younger boomer
annuity owners surveyed are happy with their purchase. Among the reasons they cite are:
• protection of their nest egg,
• protection from market downturns, and
• guaranteed income for life.
In fact, the younger boomers ranked annuities highest in satisfaction (83%) among all financial
instruments, beating out mutual funds at 66%, stocks at 63%, U.S. Savings Bonds at 51%, and CDs
at 43%. (Gold and precious metals came in second, with a satisfaction rating of 82%.)
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7) Conclusion
For decades, many Americans have waited until later in life to plan for retirement. But because of
a variety of economic pressures – such as the disappearance of pensions and continued economic
volatility – boomers are increasingly planning for retirement at an earlier age.
The Allianz Reclaiming the Future Study demonstrated that younger baby boomers are acutely
aware of their responsibility for funding their own retirement, and that they feel more anxiety about
retirement than do their older counterparts.
As a result, there is a flight to safety among the younger baby boomers. They are seeking retirement
products that protect their principal while providing income for life. They’re also more open to
guidance from financial professionals than had previously been thought.
The Allianz Reclaiming the Future Study suggests that younger baby boomers represent
an emerging market for retirement guidance and solutions.
For more information about the Allianz Reclaiming
the Future Study go to www.allianzlife.com.
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8) True to our promises …
so you can be true to yours.
®
As leading providers of annuities and life insurance, Allianz Life Insurance Company
of North America (Allianz) and its subsidiary, Allianz Life Insurance Company of
New York (Allianz Life® of NY), base each decision on a philosophy of being true:
True to our strength as an important part of a leading global financial organization.
True to our passion for making wise investment decisions. And true to the people
we serve, each and every day.
Through a line of innovative products and a network of trusted financial
professionals, Allianz and Allianz Life of NY together help people as they seek to
achieve their financial and retirement goals. Founded in 1896, Allianz, together with
Allianz Life of NY, is proud to play a vital role in the success of our global parent,
Allianz SE, one of the world’s largest financial services companies.
While we pride ourselves on our financial strength, we’re made of much more than
our balance sheet. We believe in making a difference with our clients by being true
to our commitments and keeping our promises. People rely on Allianz and Allianz
Life of NY today and count on us for tomorrow – when they need us most.
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Guarantees are backed solely by the financial strength and claims-paying ability of Allianz Life Insurance Company
of North America and Allianz Life Insurance Company of New York. Variable annuity guarantees do not apply to the
performance of the variable subaccounts, which will fluctuate with market conditions.
Products are issued by Allianz Life Insurance Company of North America, 5701 Golden Hills Drive, Minneapolis, MN
55416-1297. www.allianzlife.com. In New York, products are issued by Allianz Life Insurance Company of New York,
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Insurance Company of New York is authorized to offer annuities and life insurance in the state of New York. Variable
products are distributed by their affiliate, Allianz Life Financial Services, LLC, member FINRA, 5701 Golden Hills Drive,
Minneapolis, MN 55416-1297. www.allianzlife.com
Product and feature availability may vary by state and broker/dealer.
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