Methodology and further reading In 2015, KPMG commissioned the Custom Research Group at Institutional Investor Research (IIR) to examine investors’ and sell-side analysts’ views on the use of data and analytics (D&A) by public companies. We surveyed 260 investors and sell side analysts and supplemented the survey findings with interviews with six investors and four sell side analysts. 19% 260 investors and sell-side analysts from around the world 72% 4% BUY-SIDE INVESTORS BUY-SIDE FIRMS’ ASSETS UNDER MANAGEMENT 53% 47% 56% 25% 19% Analysts Research directors Corporate management This executive briefing summarizes the topline findings from “Data and Analytics: A New Driver of Performance and Valuation.” You can find this report, along with industryspecific briefings and topical summaries at the following URL: www.kpmg.com/us/dna 5% SURVEY RESPONDENT TITLES SELL-SIDE ANALYSTS KPMG resources on Data and Analytics Analysts Portfolio managers Corporate management Data and Analytics: A New Driver of Performance and Valuation | October 2015  $50 billion or more In addition, KPMG offers a wealth of other resources for companies interested in data and analytics. Visit the link above to learn about the firm’s point of view on the data, technology, and business challenges that lie ahead, as well as discover more about the firm’s experience and capabilities in data and analytics. KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International.

KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-àvis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.

Copyright © Institutional Investor LLC 2015 used under exclusive license by KPMG LLP. Copyright © Institutional Investor LLC 2015. All rights reserved. All text and content of this research report are the exclusive property of Institutional Investor.

The research and commentary in this document are intended to highlight results, trends, and patterns among respondents in this study. In no event should the content of this report be construed to constitute an investment recommendation or managerial advice from Institutional Investor or KPMG International, which commissioned this study.  $10 billion to $50 billion  Less than $10 billion 10 .