Keep human-centered design at the forefront of your strategy. Recognize that the wearable category will continue to evolve. To effectively embrace wearable technology, enterprises must put the user at the center of everything they do. This practice is known as “human-centered design,” one that reshapes an entire enterprise and its capabilities system around the customer or user experience. As with any digital strategy, adopting wearable technology requires taking the long view. Wearable devices will continue to be refined and optimized. Companies must take actions now that prepare for the disruptive opportunities and evolving platforms that will inevitably be forthcoming.

By examining trends in wearable technology—and the Internet of Things at large—against the backdrop of consumer expectations and industry shifts, executives should work to develop hypotheses about user expectations, technology breakthroughs and industry adoption. These hypotheses are less about prescience than they are about establishing a vision for the application of wearable technology in your business—from which you can then outline a roadmap to adoption and implementation. n Attitudinally, a human-centered design approach necessitates many of the same attributes as a startup—that means prioritizing creativity, speed, flexibility and a willingness to take risks in exchange for greater rewards.

For wearable tech, this means leveraging devices not only to collect data, but also to synthesize, analyze and draw meaningful insights from that data in ways that reflect true consumer needs. How PwC and Strategy& Can Help To have a deeper discussion about Wearable Technology, please contact: Deborah Bothun Entertainment, Media & Communications, PwC (213) 217-3302 deborah.k.bothun@us.pwc.com Matthew Lieberman Consumer Intelligence Series, PwC (213) 217-3326 matthew.lieberman@us.pwc.com Kelly Barnes Health Industries, PwC (214) 754 5172 kelly.a.barnes@us.pwc.com Matthew Egol Digital, Strategy& (732) 208-5828 matthew.egol@strategyand.pwc.com Mike Pegler Technology, PwC (408) 817-4346 mike.d.pegler@us.pwc.com Anand Rao Analytics, PwC (617) 530-4691 anand.s.rao@us.pwc.com Ron Klein Retail and Consumer, PwC (646) 471-6523 ron.klein@us.pwc.com Explore other issues of this series online at: http://www.pwc.com/cis. 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved.

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