www.pwc.com/digitalIQ To have a deeper conversation about Digital IQ: Authors Contacts Chris Curran Chief Technologist Tel: +1 214 754 5055 chris.curran@pwc.com Olaf Acker Partner, Strategy& Tel: +49 170 2238 453 olaf.acker@strategyand.de.pwc.com Tom Puthiyamadam Global Digital Services Leader Tel: +1 646 471 1490 tomp@pwc.com Dr. Rainer Bernnat Partner, Strategy& Tel: +49 69 97167 414 rainer.bernnat@strategyand.de.pwc.com John Sviokla Head of Global Thought Leadership Tel: +1 617 530 5359 john.sviokla@pwc.com David Clarke Chief Experience Officer, US Digital Services Tel: +1 786 552 3211 clarke@pwc.com Gerard Verweij Technology Consulting Leader Tel: +1 617 530 7015 gerard.verweij@pwc.com Mike Cooke Principal, Strategy& Tel: +1 312 578 4639 mike.cooke@pwc.com Dan DiFilippo Global and US Data and Analytics Leader Tel: +1 646 471 8426 dan.difilippo@pwc.com David L Edelheit Technology Consulting Leader, Asia Pacific Tel: +65 6236 4008 david.l.edelheit@sg.pwc.com Matt Egol Chief Strategy Officer, Digital Services, Strategy& Tel: +1 212 551 6716 matthew.egol@pwc.com Andrea Fishman Principal Tel: +1 773 598 4401 andrea.fishman@pwc.com Philip Grosch Digital Services Leader, Canada Tel: +1 416 814 5855 pgrosch@ca.pwc.com John Riccio Digital Services Leader, Australia Tel: +61 3 8603 4968 john.riccio@au.pwc.com © 2015 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.

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Find out more and tell us what matters to you by visiting us at www.pwc.com. PricewaterhouseCoopers has exercised reasonable care in the collecting, processing, and reporting of this information but has not independently verified, validated, or audited the data to verify the accuracy or completeness of the information. PricewaterhouseCoopers gives no express or implied warranties, including but not limited to any warranties of merchantability or fitness for a particular purpose or use and shall not be liable to any entity or person using this document, or have any liability with respect to this document. This report is for general purposes only, and is not a substitute for consultation with professional advisors. 78677-2016 LL .