1) Traditional Families
Traditional families consist of adults ages 35-65 who are married to someone of the opposite sex, with at least
one child under 21 living in the household. Traditional families have no stepchildren, no adult children who have
returned home, and no one besides the spouse or children living in the household. N=748
Gender
57% female | 43% male
Age
45 years old (average) | 30% are 35-39 years old | 43% are 40-49 years old
Children
26% have 1 child | 48% have 2 children | 26% have 3+ children
Ages of children
42% 0-8 years | 41% 9-12 years | 51% 13-17 years | 19% 18-20 years | 15% 21+ years
Race
75% Non-Hispanic white | 12% Hispanic | 5% Non-Hispanic Black
Marital history
100% married (89% in first marriage)
Employment
81% employed (65% employed full-time)
88% of spouses/significant others employed (79% employed full-time)
2% are retired
Expect to retire: 31% before age 65 | 42% age 65-69 | 13% age 70+ | 15% never
Education
28% some college/VoTech or AA degree
65% college degree (39% BA/BS degree, 21% graduate/postgraduate degree)
Income
$112,700 average annual household income before taxes (74% earn $75,000+)
Savings
$264,300 average household savings and investable assets
$251,100 average retirement savings (15% with $500,000 or more)
24% could last one year or more if the main breadwinner(s) lost source of income
Debt
$32,960 average debt (not including mortgage)
14% more than half of monthly pre-tax income going to debt payments (including mortgage)
58% are comfortable with the amount of household debt
Financial products
69% own life insurance | 29% have an education savings plan (e.g., 529 plan)
13% own an annuity
Financial advisor
53% have ever used a financial advisor | 33% currently have one
ABOUT THE STUDY
Over the past 40 years, shifting demographics and profound attitudinal changes have helped redefine the concept
of family for many Americans. To understand how this evolving family structure is changing Americans’ relationship
with money and financial planning, Allianz commissioned the Allianz LoveFamilyMoney Study, 2014.
(9/2015)
ENT-1794
Find more information on the LoveFamilyMoney
study at www.LoveFamilyMoney.com.